Having the genuine desire to impart valuable wisdom to your audience is a noble goal, but if you're serious about having a career in motivational speaking then you need something more than that. To make your motivational seminar profitable, you need to remember that what you're doing is not just your life's vocation but your business as well.
Use Seminar Materials As A Marketing Tool
Materials you distribute to your audience should not only include summarized points of your lecture but also your contact details. This will serve as your calling card to them, giving your audience a way of contacting you just in case they want you to hold another seminar in their area.
Get Their Contact Details
Seminars require listeners to register for one major reason, and that's so they can obtain a means to contact people and invite them for subsequent seminars. If they're interested in listening to you now and you've no plans of doing anything to change their minds, then there's a very good chance they'll be willing to listen to you again.
Remember to instruct the people you're assigning to the registration tables to ensure that each listener provides at least an email address, if not a phone number or residence address, for their contact details.
Always Give Your Best
Treat each seminar like it's your last. Profitability of your seminar is generally proportionate to your skills as a motivational speaker. You need to prove that your seminar is worth every dollar they've paid to hear you speak.
Consider Team-Ups
Look for a motivational speaker you can work with or just about any other professional to complement your seminar. This will add variety to your seminar and if all things go well, it can even let you increase your seminar fee the next time.
Encourage Returns And Referrals
Don't ever let them step out of the room without informing them about the seminars you have scheduled ahead on your calendar. Inform your listeners that they can receive discounts if they attend any of your subsequent seminars. All they need to do is provide verifiable proof like a ticket stub from your seminar and they'll be able to attend your seminars at a discounted price. Let them know they can also obtain greater discounts for every referral they make.
Ask For Feedback
Last but certainly not least, don't forget to distribute short survey questionnaires to your audience. It's the people listening to you who'll ultimately be the best judge in determining what factors make your motivational seminars profitable and of course enjoyable as well.
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