Posting classified ads on the Internet is, of course, another form of advertising. Due to their self-regulating nature coupled with low cost construction, some companies offer free online classifieds both on the national and international level. Internet classified ads are readily searchable, and they are no longer limited to websites dedicated to free classified ads only. There are now ads appearing in blogs and other personal/business websites.
So how can one use this to drive more traffic to a website? There are four things you must do:
1. Write A Better Ad
2. Post Your Ad Where Your Niche Market Is
3. Track Your Results, And
4. Refresh You Ad Often By Returning To Step Number One.
Step No. 1
You have to remember 2 things when writing your ads for free classifieds. One, that you are not the lone writer of good ads; and two, that there will always be better ads than yours. When it comes to ad writing, you must remember that a mediocre ad will almost always be ignored in the vast information spheres of the Internet. If you are a regular subscriber to free classifieds, try to look at which ads grabs your attention at one glance.
If it grabs you, try to note if the ad falls into the interesting category or the misleading category. Those that lead to interesting are the great ads, and you should try to emulate those. If you are trying to lead readers into your site, make sure that the address is correctly encoded, and that it is not shortened to fit space constraints. For example, write www.yourcompany.com instead of yourcompany.com.
Take note also of the ads that fall into the misleading category, and why they are misleading the readers in the first place. Some ad writers become so desperate for their ads to be noticed that they will write practically anything to grab attention and that will reflect poorly.
You should also note that styles of great ad writing comes and goes, so you need to really monitor ads before you post one.
Step No. 2
Specialization is the name of the game. More and more free classifieds are becoming so specialized that some cater only to specific niches in the market. Try to see where your niche or market lies. If you are into exotic flowers, try to search for free classifieds for gardening, or flower raising, or horticulture. All you need is a listing of a free classified specific to your product and service, and that can be resolved through a simple search on any search engine.
Step No. 3
Track your results religiously. Most free classified websites offer tracking, so this should be of no hardship to you. However, you should never rely on just one free classified website if you really want to see results. Subscribe to 10 or more, if you can handle it. See which sites are garnering more hits for your ad, and see which are doing poorly.
Step No. 4
If your product is all about cars and car parts, your niche is definitely large, and yes, your little ad just might lose itself in about a minute or two. You need to rewrite and reinvent your ad in more ways than one. Each free classified website has a set of rules and a specific format, so try to tailor each of your ads to what works best for you.
Also, you have to take into consideration that all Internet subscribers are finicky creatures. What may work well this month, may be past next month. This means that you have to add a lot of rewriting in order to see any results.
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