Entertainment is considered a very vital commodity in our society. Presenters and speakers firmly believe that their sole purpose is to educate people. Although it is true (partly) it is not actually what gets them there, inspires them, or better yet to take action as the seminar recommends. For most of us education has its negative connotation.
That is why there is a great deal of similarity between good entertainment and a quality seminar. In truth, your seminar needs to be a bit entertaining too. Speakers should consider the fact of what keeps the participants in their chairs, prompts then to buy your products, makes them want to go back for more, and eventually advocate your seminars to friends, families, and even associates. Believe me, as much as the content is a factor; it is greatly contributed to the fact that they enjoyed the seminar.
In this business, you really need to think about how you can hold on to your participants interest throughout the seminar. That is why it is imperative to have killer content but also a killer script for their entertainment. There are also various ways to do your seminar such as having your participants share with the group, do exercises, and of course taking regular breaks and some snacks to go with it. These breaks are very important at a seminar (especially the long ones), it give the participants some breathing space in between topics.
Take notice of singers or bands, for instance as long as they do not sing the same genre of songs for a long period of time. They would probably start their set with slow songs and then eventually and gradually switch to fast-beat songs. Those who really know how to work a crowd would probably do small chit-chats in between songs. It could just be a simple intro of the next act or they might even share some personal funny stories about their lives, but basically and in any case even a short couple of minutes will somehow break the monotony of each song.
So you see, it's really not about which is better; entertaining or educating. It is actually about entertaining AND educating all at the same time. It is just a simple way of achieving an ambience that will make your participants feel that they are involved, which will inspire them to engage in discussions, and ultimately will make your seminars profitable.
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