A lot of marketers thought that by offering free teleseminars to their potential customers, it would give them a boost in the response rate of their drooping direct mail or would make their business stand out from the rest. But be cautious, giving free teleseminars does not make it that easy and simple. If you are seriously considering giving free teleseminars to your potential customers, here are some questions to ask yourself first (actually they are already answered for your convenience):
Question: Are free teleseminars all about selling a particular product or service?
Answer: Yes, that is mainly why it fails. Realistically, a teleseminar is supposed to encourage participants to purchase a product. Making the selling aspect of the teleseminar too obvious and will annoy them more than make them buy. But if you try to make a presentation as informative as you possibly can (with only a hint of subtle selling), then participants will think highly of your company and will be inclined to make a purchase.
Question: Is it always the right approach to give free teleseminars?
Answer: It really depends on the strategy of your company's marketing plan. Free teleseminars usually work well if there is new technology or product to introduce. It is also perfect for products that need to be demonstrated, like computer software or system.
Question: If it's a free teleseminar, will that mean an overflow of registrants?
Answer: Free does not necessarily mean that people will come running. People have the impression that free means you have to buy something else. In reality, people are always flooded with free teleseminar invitations. Your concern is if your invitation will get their attention.
Question: If that is the case, should I charge a minimal fee to make it look like more important?
Answer: A big NO. It is not a free teleseminar anymore if you charge a fee no matter how minimal it is. If you charge even more then it would be improper to do any selling. Charging more is usually reserved for educational teleseminars. The goal is to sell your product.
At the end of the day giving something for free does not mean that your work is done. It just got you the attention that you need to work on your strategy to sell. Once you have that attention, you only have one chance to make a difference.
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