Titles generally have the power to make or break works of art, whether they're books, movies, or songs. And as far as seminars are concerned, titles have considerable influence on the events success.
4 Tips On Creating Dollar-Earning Seminar Titles
Creating a title for your seminar, regardless of the topic, is just like creating a title for a novel or song. Basically, you want something that instantly grabs peoples attention or enough to make them want to know more about it, or better yet, attend the seminar right away.
Keep It Short
The shorter your title is, the greater the impact. Having a short title makes the meaning powerfully clear to everyone who reads it. Its briefness also makes it easy for people to recall your seminar. If you want to add more details, you can use them as your subtitle. What matters is keeping your title as short as possible.
Quantify It
Doesn't 7 Ways to Earn Today sound better than merely saying ways to Earn Today? The latter is too vague but the former asserts its intentions in almost a commanding way. The title lets you know immediately that you're going to find seven and its easy to imagine the word SEVEN in capital letters and then ways to earn money today.
If you want a head turner for a title, you need to quantify your statement. Ideas you can quantify include but are not limited to the amount of money you can directly or indirectly derive from your seminar, the number of days it will take your listener to put your lessons to work, and of course, the number of tips you'll be sharing in your seminar.
Think Brand Recognition
The name Ferrari always makes people imagine wealth, power, and beauty. You, too, should aim for instant brand recognition when creating your title. If you have a famous guest speaker joining you in your seminar, include his name in the title. If you are focusing on 9-11, be sure to include the event in your title. Anything that makes your people immediately grasp the concept of your seminar and make them want to know more should definitely be included in your title.
Speak The Language Of Your Target Market
If you are targeting teenagers then you have to speak their language and avoid formal or archaic words. If you are speaking to businessmen then you should know that they're more likely to be impressed if you have Bill Gates as a guest than Lindsay Lohan. If you want your title to standout, make sure they understand it first!
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